about loulou james



Hello! I’m Tracy, and in case you’re wondering, I’m the ‘Loulou’ in Loulou James. This is my little corner of the web to check out the designs from my pattern shop, gab about my obsessions, share my ideas and feature my other creative endeavours, mainly of the needle-and-thread variety.

I have been making clothes and sewing my whole life. What started as crafting little doll dresses evolved into sewing pieces for my own wardrobe, and eventually, an education in fashion design. I’m the person that made my own clothes because store-bought didn’t fit, was out of my student budget, or just wasn’t quite what I wanted. I always dreamed of having my own line but put that aside to work in another creative field after university. And then my sewing machine started to get lonely…


When I was expecting my first child I had a bit of a ‘sewing renaissance’ and dusted off my machine, determined to make my own stylish maternity wear and gifts for my little boy-to-be. I was shocked to see there were no patterns in the market for maternity or nursing-friendly wear; finding things I could make for my little man was a real challenge as well. Once again, I found myself making some essentials out of necessity. While expecting my second child, I was determined to make myself some lovely things and wanted to share with other ‘I can/want to make that!’ types out there. Smart, simple, and of course, stylish sewing is my goal – not just for maternity, but for beyond as well. I know that finding time to sew can be tricky, so I try to design pieces that have more than one life; maternity pieces that are nursing-friendly, designs that can be worn different ways before, during, and after.

The patterns are sold as print-your-own PDF files, and are cost-friendly black & white files. Each pattern features a chart to record measurements and make notes on your project, which is especially nice for remembering later – and handy! The instructions include diagrams on how to put together a printable pattern using standard 8.5″ x 11″ paper, lay out your pieces and assemble the project. Since knits are often used I’ve also included handy tips on sewing with knit fabrics. Sizing can also be adjusted following given directions for a custom fit.


Well that’s a family middle name (and I just discovered the origin of it!) and this picture is me holding one of the littlest Jameses. Family inspires most of my projects and I’m sure they inspire yours!

**This site would not be possible without the amazingly mad skillz of  Kevin Newcombe (also a James, coincidentally).  You can get in touch with him at kevinjnewcombe@gmail.com.